Over the course of the past decade, design-driven companies have outperformed the S+P 500 by 228%. There are examples of designs that were the spark of an innovation and there are examples of designs that added to and evolved an otherwise already innovative idea. Design wasn’t the sole source of the innovative idea and execution however, design was integral and contributed heavily to the program’s success. This product became a whole new revenue stream for the company, the 2nd largest, and kicked off a wave of innovating other features now called “Seller Services.” This was a collaborative effort across disciplines, especially product, design, engineering, and finance, and marketing. It also required successfully introducing new experiences for sellers and buyers, which were created through numerous design prototypes and testing sessions to learn what was both understood by the customer and effective in achieving the desired behavior changes. It also doesn’t mean more value the same way as before. That doesn’t necessarily mean the creation of new things. Innovation is the creation of new value.Design is a plan, process, and output to get you from where you are to where you want to be.I think we can make it less elusive! Here are some definitions. Do you have an example of the two working in concert in your career? He also co-founded Supermarket, a curated design marketplace, founded Citizen Scholar Inc., and worked at Milton Glaser Inc.ĭesign and innovation have an intimate and irrefutable relationship, but it can be elusive to describe.
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Randy is the author of Product Design for the Web, which explores the evolving discipline of software product design. In 2014, Etsy was honored with the Cooper Hewitt National Design Award for Corporate & Institutional Achievement. Previously he was Vice President of Design at Etsy.
Hunt is Head of Design at Artsy, the best place to buy, sell, and learn about art. This interview is part of an ongoing Design Observer series, Chain Letters, in which we ask leading design minds a few burning questions-and so do their peers, for a year-long conversation about the state of the industry.Īs we gear up to our two-day fall conference on design + business, we're reaching out to some of our favorite guests on The Design of Business | The Business of Design podcast to discuss their thoughts on design as a management discipline.
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